Nike is one of the biggest retailers for sportswear, shoes, and other athletic wear for athletes. I get all of my sneakers and tennis shoes from there. However, there is a little bit of history behind Nike’s ‘swoosh’ logo. The woman, who created the logo, designed it to look like, both, a swoosh and a wing. And, on top of that, Nike was an Ancient Greek goddess who was the goddess of victory. One of her symbols were wings, just like the brand Nike uses today. Nike (the brand) has a smart marketing strategy because they sponsor a lot of athletes who are considered to be winners. For example, one of the best athletes, in my opinion, is 3-time World champion and Olympic Gold medalist Allyson Felix, who is sponsored by Nike. This makes people feel like Nike is a brand for winners. And, if you thought that this is the only correlation you could find between Nike and Ancient Rome, you’re wrong. Nike also has a line of running shoes, for both men and women, called Nike Pegasus. Nike Pegasus shoes have been out for a little over thirty years and have provided most runners the comfort and support that they need for their feet to be able to run to the best of their ability. They are also designed to provide agility, like it’s Ancient Greek namesake, according to this article. Who knew that Nike used a goddess known for victory and sneakers named after a mythological Ancient Greek creature?

4 thoughts on “Nike

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