Audi is a German luxury car brand and is a member of the Volkswagen Group. Both Audi and Porsche convertibles are my dream cars. The company name, Audi, comes from the Latin translation of the founder’s last name. August Horch, the founder, was German, so his last name therefore was German and meant “listen”. In Latin, the verb “to listen” is audio, audire, audivi, auditus, a, um. Hence, Horch becomes Audi in Latin.