Luminara Candles

Recently, I’ve taken up a challenge for this winter season: invest no money into a product (or an idea, company, etc) and profit from it. The reason why I have taken this project up is because my main interests include social entrepreneurship as well as helping others. I’m working with my school’s Director of Security on this project, and we are donating all of our profits to an organization that gives gifts to impoverished families. Fortunately, my mentor has a friend who works with QVC. QVC sells home products, as well as luxury products for homes. Luckily for us, QVC overestimated the amount of Luminara candles that would be sold in their stores. Because of this, they need to liquidate their inventory of Luminara candles; this means that anyone who has access to the candles can buy them for a cheaper price than the initial retail price. Luminara candles are electronic candles that can be controlled with a remote and give off an authentic vibe; they look as if they’re flickering. And, to top that all off, these candles were designed by Disney to use in their Haunted Mansion because real candles bring the risk of burning the attraction down. Luminara sells their candles in both different colors and different sizes. The prices for these candles can range from twenty to fifty dollars. So yeah, that’s one of the projects that I have taken up, and if it goes well, we’ll have been able to donate at least 2,100 (US) dollars to that charity. How does all of this relate to Latin and the rest of my blog? Basically, the word lux, lucis in Latin means light. Because of that, I can make an educated guess and guess that Luminara comes from the word illuminate, which means to “make lucid; throw light on” (Dictionary.com). The word illuminate comes from luminatus, which comes from the verb luminare. And where does luminare come from? Luminare comes from the Latin noun for light, which is lux, lucis (as discussed earlier). And boom, there’s a connection from Latin straight to my life right now.

Sleeping on a Somnus

Somnus is a British luxury brand for beds. Somnus was created in 1840 and has been crafting handmade beds since. The word for sleep, in Latin, is somnus, somni. And what do you do on beds? You sleep on them. Boom, there’s your Latin connection. But what if instead of sleeping, you pull an all nighter? It’s highly likely that you’ll get hungry at some point throughout the night. And if you do, there’s a cookie shop called Insomnia Cookies that stays open until three am. Check out my post about it here!

Nike

Nike is one of the biggest retailers for sportswear, shoes, and other athletic wear for athletes. I get all of my sneakers and tennis shoes from there. However, there is a little bit of history behind Nike’s ‘swoosh’ logo. The woman, who created the logo, designed it to look like, both, a swoosh and a wing. And, on top of that, Nike was an Ancient Greek goddess who was the goddess of victory. One of her symbols were wings, just like the brand Nike uses today. Nike (the brand) has a smart marketing strategy because they sponsor a lot of athletes who are considered to be winners. For example, one of the best athletes, in my opinion, is 3-time World champion and Olympic Gold medalist Allyson Felix, who is sponsored by Nike. This makes people feel like Nike is a brand for winners. And, if you thought that this is the only correlation you could find between Nike and Ancient Rome, you’re wrong. Nike also has a line of running shoes, for both men and women, called Nike Pegasus. Nike Pegasus shoes have been out for a little over thirty years and have provided most runners the comfort and support that they need for their feet to be able to run to the best of their ability. They are also designed to provide agility, like it’s Ancient Greek namesake, according to this article. Who knew that Nike used a goddess known for victory and sneakers named after a mythological Ancient Greek creature?

Et Cetera

EtCetera is a clothing website that goes beyond shopping for your wardrobe online. It could be perceived as a clothing website and more. It’s a women’s clothing design company that was founded in 2000 by a man named William Rodina. Etcetera sells clothes online and through trunk show methods. Its headquarters are in New York City. Etcetera has a national network that holds truck shows, four times a year in more than 660 cities.