Latin Featured in Incredibles 2

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During this record-breaking, polar vortex cold, I sat down in front of a blazing fire to watch Incredibles 2 with my sister. The movie continued off from the end of the first movie and managed to keep everything similar, besides the facial features of Violet’s crush, Tony. This could be because Tony first looked like a creep or due to a different animator’s work, but either way, it was a noticeable difference. The Incredibles franchise takes place in a world where a few people have superpowers, like Frozone, but federal governments have banned the use of them after Mr. Incredible saved a man from committing suicide. In this movie, Elastigirl, who is also Bob (Mr. Incredible’s) wife, is given an Elasticycle and opportunity to work with a passionate billionaire to advocate for superheroes everywhere.

This opportunity first leads Elastigirl from saving a Hovertrain furiously speeding backwards in New Urbem. As it turns out, the operator of the train had been manipulated by the Screenslaver, the main villain of this movie. Incredibles 2 did not disappoint and kept my family and I laughing throughout the entirety of the movie. The Latin connection to all of this, of course, is New Urbem. The Latin word for city is urbs, urbis and when declined, urbem is city in the accusative case. I’ve got absolutely no idea as to why the storyline creators chose to name the city Urbem but as we have all seen before, using a Latin word for a name makes the place seem more sophisticated and futuristic.

 

Lucifer and Lux

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I have recently started watching a T.V. show on Netflix. This T.V. show, called Lucifer, is about Lucifer, also known as Satan, in Los Angeles solving homicide crimes with the L.A. Police Department, specifically with a homicide detective. He ends up with this role because he is bored with being the Lord of Hell and wants to explore his morality. The show involves a Devil, therapist, and some very crude jokes. Lucifer has quickly managed to become one of my all-time favorite TV shows simply because the show manages to never become too dark. No matter what happens, Detective Decker’s young daughter, Trixie, and Lucifer’s strange reactions manage to brighten up the plot with their silly points of views. One episode involves the L.A.P.D. interviewing 93 of Lucifer’s hookups, all while Lucifer tries to prove to his partner that he wants to be romantically involved with her. God’s ex-wife also makes an appearance in the TV show and is ultimately punished by Lucifer to remain on Earth as a human.

However, no matter what happens, Lucifer always returns to his home: Lux. Lux is a popular nightclub that is built on prime real estate and is THE happening place to be at. The nightclub is paramount to Los Angeles’ nightlife and later on in the show, a crime is committed there. What many watchers don’t know, though, is that lux is Latin for light. This is very clever wordplay from the creators of the TV show, seeing how Hell, in Christianity, encompasses flames and eternal burning.

What’re your thoughts? Have you seen any Latin in TV shows (hint: you probably have)?

Photo Credits: We Got This Covered

DIEM- Does It Even Matter

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Diem is a lifestyle brand that was created in 2013 by Phil The Mayor and Michael Nicholas. Its motto, which is Does It Even Matter, is meant to reference Carpe Diem, a phrase infamous for its mistranslation of Seize the Day. Diem promotes living for the little things, like going for a run during the sunset or doing silly things with your friends and being fully engaged in it, instead of worrying about the future. However, as Marsilio puts it, without the full phrase, the philosophical meaning behind Carpe Diem is taken away. Horace wrote “carpe diem, quam minimum credula postero”, which is translated as “pluck the day, put very little trust in tomorrow.” I found this interesting because the misconception of carpe diem is “enjoy today and tomorrow will be better”, whereas the actual denotation is meant to be to virtually get everything done today because tomorrow is uncertain.

Photo Courtesy of Diem

Somnox- High Quality Sleep?

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To be honest, I have a hard time falling asleep. I always have. However, one sleep routine that really worked for me in the summer was falling asleep on the ground on top of my giant Costco teddy bear. Not only would I fall asleep fast, but I would also wake up feeling fresh, thanks to my giant cloud. Now a company has improved and capitalized that feeling, so instead of sleeping on a big bear, you can sleep comfortably on your bed with a sleep robot.

This company is called Somnox. Somnox claims that their sleep robot “helps you sleep faster… by using breathing regulation, sounds, and affection…” (Somnox Site Page). Somnus is the Latin word for sleep; insomnia comes from that word, hence the name for the cookie store Insomnia Cookies. Nox is the Latin word for night, so Somnus + Nox means sleep [at] night. Not only did Somnox take a simple concept and build off of it, but they also used two simple Latin words to come up with their name, whereas Somnus, a potential competitor, only uses one. Genius.

 

Image courtesy of Somnox

Vita Coco Coconut Water

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Vita Coco is a brand that sells coconut water. They sell five different flavors: Orginal, Pineapple, Peach & Mango, Twist of Lime, and Pressed Coconut flavor. My family enjoys the drinking Pressed Coconut, so we always have a couple of bottles in our refrigerator. Also, Vita Coco is one of the first mainstream coconut water brands, so almost everyone knows about it, whether they like it or not. Now, because Vita Coco has become so popular and well-known, some may say the brand is vital, or a source of their liveliness. You see, vita is Latin for the following: life, career, livelihood, and mode of life. Vita Coco is a worldwide brand that almost every coconut water lover knows about- some could say it is a vital coconut water brand!

Also, sorry for the two months of inactivity- I was busy organizing a March For Our Lives Rally in March and in April, I pitched at an investors’ conference.

Oculus Rift

 

Recently, a close friend of mine got the Oculus Rift as a gift for his birthday. The Oculus Rift is sold and created by Facebook. Now, like my friend, I’m a major tech geek, so I was in awe and jealous of him. The Oculus Rift is currently one of the best virtual reality headsets available in the market. It’s on the expensive side but definitely worth it. However, what most people don’t know is that a Latin connection can be made to the Oculus Rift. Oculus, in Latin, means “eye”. If you didn’t know, virtual reality is based off of three things; your vision, perception, and eyesight. It immerses you into a realistic place where you could be but are not. Hence, it’s called virtual reality. Virtual reality has a lot of benefits from a better gaming experience to holding meetings without being with the actual people. This could save time and money! Virtual reality is the future, and leading companies, like Facebook, have brilliantly incorporated the past (Latin) into it.

The Usage Of Latin Words Is Increasing For Naming New Start-Up Companies

Do you want to buy a precious coin for you or a loved one? Do you want to sell your old baseball cards? Are you looking to buy stamps to complete your, or someone else’s, card collection? Well, one online marketplace that you can use to search for these things is Mercari. Mercari is he largest online marketplace to buy and sell goods in Japan, according to LinkedIn. It was created by Ryo Ishizuka, Shintaro Yamada, and Tommy Tomishima. You can read more about Mercari here. Mercari is used to buy and sell almost anything in a quick and easy manner. The word mercari is a Latin word, which means “I bought”. Other words that are derived from mercari are, but not limited to: merchant, Mercury, merchandise, merchandising, and etc. Coding apps and creating new things in the digital world are becoming more and more popular; the usage of Latin words is increasing for naming these new startups.

Picture Credit: Schimiggy